Job Description

Location:Cancer Treatment Centers of America Global-Corporate Office
Region:Boca Raton, FL
Department:454002 Communications-Specialist
Employment Status:Full time
Shift Hours / Days:
Hours / Pay Period:
Position ID:39656
Job Function:Professional

Description

Senior Specialist, Paid Search

We Fight Cancer: Care That Never Quits®

Cancer Treatment Centers of America® (CTCA®) delivers an extraordinary patient experience we call Patient Empowered Care®. We deliver state-of-the-art, high quality care through an integrative model where a team of experts puts patients at the center of their own care. Every day, you will help patients win the fight against cancer. Every day is challenging and rewarding beyond your imagination.

A Culture of Teamwork, Empowerment & Development

CTCA provides Stakeholders with exceptional support and easy access to a wide range of tools and resources they need to bring the best of themselves, every day. Our benefits, wellness, and compensation programs lead the market. We provide extensive training and career development opportunities that encourage professional and personal growth—it is a point of pride. We empower our Stakeholders to deliver the highest standard of care, which we call the Mother Standard®.

Position Overview

Senior Specialist, Search Engine Marketing(SSSEM) :

The purpose of this position is to manage effective and impactful paid search media programs for CTCA, including agency and budget management, and execution and measurement at both the national and regional (hospital) levels, to support the company’s achievement of its annual patient acquisition goals. Search Engine Marketing is a core element of patient acquisition, and requires dedicated staff to manage and optimize this effort. Reporting to the VP, Integrated Media, the SSSEM will have clear ownership of paid search for CTCA, with a strong understanding of metrics for success. The SSSEM:

  • Directs CTCA’s comprehensive search engine marketing (SEM) program to maximize exposure of the company and its website against targeted audiences (both domestic and international).
  • Manages SEM budget reporting and invoice management
  • Oversee CTCA’s SEM agency to ensure proper and timely execution of approved plans. Acts as day to day contact for agency team.
  • Proactively identify opportunities for growth and optimization through data analysis.
  • Owner of ‘patient search experience’ and as such, collaborates with Creative Services, Web and IS to ensure a positive search experience.
  • Collaborate with Creative Services team to help develop search copy and connect creative campaigns to search efforts
  • Work with creative and web development team on ad copy development and Landing Page implementation and testing
  • Serve as the paid search expert through monitoring industry trends and educating our team on new opportunities.
  • Forge relationship with Search Engines to optimize SEM performance, ensure alpha and beta test opportunities, and stay educated on new industry developments
  • Provides strategic leadership for internal clients (focusing here on regional hospitals) by collaborating to develop and execute local or regional SEM strategies
  • Support Analytics team with ad hoc reporting.
  • Stays current with industry best practice, strives to keep CTCA at the vanguard of SEM innovation.
  • Protects and develops the CTCA brand

Key Position Qualifications

  • Minimum of a BS/BA in Marketing, Communications, or related field; graduate degree preferred but not required
  • Must have a minimum of 2 years digital experience with a focus on paid search management
  • Must have experience in digital media management with a focus on paid search
  • 2 years minimum experience in online marketing with a focus on SEM campaign management, or equivalent
  • SEM bid management platform experience (Kenshoo preferred)
  • Must have experience managing large, national media budgets
  • Google Adwords certified
  • Bing Ads and Yahoo Gemini experience
  • Excellent oral and written communication skills
  • Must be facile with numbers and have demonstrated skills in Microsoft Office Excel
  • Tableau and PowerPoint experience a plus
  • Knowledge of a site analytics tool a plus
  • Well-organized, high attention to detail, deadline-oriented
  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
  • Strong organizational and project management skills with demonstrated attention to detail. Must have successful track record of managing detail-oriented work under tight deadlines and within budget.
  • Proven ability to work in fast-paced and highly collaborative team environment.
  • Professionalism; positive attitude, enthusiasm, motivation, resilience, sense of urgency, ability to take on challenges with confidence and willingness to “go beyond the call of duty” to achieve measurable results.
  • Demonstrates good judgment, forethought, and maturity.
  • Integrity: may be counted on to do the right thing for the right reasons, for patients, caregivers, Stakeholders, and CTCA.
  • Commitment to exceptional quality; demands excellence in all efforts and forms of communications.
  • Respect: commitment to treat other CTCA Stakeholders and those working with us with respect, and demonstrating a commitment to our Values. Has the ability to show respect by dealing with others’ opinions, ideas, and confidences professionally.

The Best Place to Work

We call ourselves Stakeholders because we all have a stake in the care and success of every patient. Today, CTCA Stakeholders deliver healing and hope to patients fighting complex and advanced cancer in Atlanta, GA, Chicago, IL, Philadelphia, PA, Phoenix, AZ and Tulsa, OK. Each of our hospitals, and corporate entities, earned a Best Place to Work distinction and receives numerous accreditations that celebrate our culture of clinical quality, innovation, high performance and wellness.

Beyond The Resume, What We Look For

We select people with talent—people who value working with others and thrive in an environment of continuous improvement. We are creative and resourceful problem solvers. We are inventors and innovators. As a CTCA Stakeholder, you make the difference in the life of a patient.

Do you see yourself working with a passionate team in a dynamic, high growth environment? If so, we hope you begin the application process today.

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