Job Description

Location:Cancer Treatment Centers of America Global-Corporate Office
Region:Boca Raton, FL
Department:450001 Growth Strategy-Mgmt
Employment Status:Full time
Shift Hours / Days:M-F 8-5PM
Hours / Pay Period:80
Position ID:38089
Job Function:Management and Leadership

Description

Media Analytics Manager

We Fight Cancer: Care That Never Quits®

Cancer Treatment Centers of America® (CTCA®) delivers an extraordinary patient experience we call Patient Empowered Care®. We deliver state-of-the-art, high quality care through an integrative model where a team of experts puts patients at the center of their own care. Every day is purposeful. Every day, you will help patients win the fight against cancer. Every day is challenging and rewarding beyond your imagination.

A Culture of Teamwork, Empowerment & Development

CTCA provides Stakeholders with exceptional support and easy access to a wide range of tools and resources they need to bring the best of themselves, every day. Our benefits, wellness, and compensation programs lead the market. Imagine access to your own personal health coach! We also provide extensive training and career development opportunities that encourage professional and personal growth—it is a point of pride. Those are just a few of the ways we empower our Stakeholders to deliver the highest standard of care, which we call the Mother Standard®.

Overview

The Manager of Media Analytics works with media partners and CTCA Growth (marketing) teams to provide the analytic insight needed to optimize the CTCA annual media budget. The Media Analytics Manager’s primary responsibility is to develop highly analytical models and provide critical insights into current media performance in both online and offline environments including: television, radio, print, outdoor, search, display advertising, mobile and new media. The individual will develop, manage and implement media optimization models to analyze, monitor report and recommend tactics to drive growth. This requires data collection, database management, building statistical models, internal/external relationship building and communication/presentation skills. This role will act as a subject matter expert in media analytics for CTCA senior management as well as to our media partners. Additionally, this role will provide analytic guidance for the design and implementation of the campaigns and define the success metrics for each of these campaigns.

  • Responsible for managing the cross-channel, digital and TV attribution models. This includes working with an independent partner and several media agencies to continuously improve the statistical models, creating biweekly, monthly and quarterly updates of the CTCA attribution models which track and forecast the impact of shifts in our portfolio of media spend (online, TV, etc.) on key business metrics.
  • Leads the ongoing management of attribution data collection from internal departments and external agencies, leading bi-weekly status meetings to monitor progress of the model implementation and working closely across teams to analyze, monitor and provide guidance to improve the accuracy and performance of the models.
  • Identifies and communicates actionable recommendations to the senior CTCA Growth (marketing) leadership based on media model results.
  • Develops predictive tools for ad hoc media analysis to forecast the impact of incremental media spend for budgeting, new company initiatives, etc.
  • Responsible for the creation and production of reports to communicate trends in online and offline media (related to television, radio, print, and outdoor). This portfolio of reports will be utilized to make investment decisions in corporate and at the hospitals. Examples include the media investment in new regional campaigns, cyclical analysis, analysis of our media partners, etc.
  • Creates weekly and monthly dashboards summarizing media insights and presents to the Chief Marketing Officer and the senior Growth leadership. This requires gathering and consolidation of information from several media partners.
  • Responsible for SEM, display and pay-for-performance reporting.
  • Assists in the creation of media partner performance plans with respect of volume and quality of contacts.
  • Responsible for the development and maintenance of databases related to Media spend and placement, Media performance and Media dashboards.
  • Responsible for identifying key metrics for campaign success and efficiencies, the development of campaign dashboards and performance reports.
  • Manages cross-functional project teams, creates presentations and presents findings to senior management.
  • Leads and executes ad hoc analyses around media including predictive analytics, correlation analysis and scenario analysis.
  • Ad Hoc requests include areas such as budget planning, media optimization, campaign analytics, investment/results correlations, etc.
  • Works closely with advertising and operations teams to gain a solid understanding of critical business issue.
  • Presents findings to the Chief Marketing Officer, VP of Media and VP of Insights & Analytics.
  • Oversees the implementation of an effective toll free provisioning methodology that is cost efficient and tracks CTCA campaigns in an accurate and effective manner.
  • Provides guidance for improving the provisioning process and act as the subject matter expert on the provisioning strategy.
  • Audits provisioning and campaign tracking to maintain an optimized quantity of toll free numbers and minimize monthly spend.

Key Qualifications

  • Bachelors degree in quantitative analysis. Masters in Marketing, Economics, or Statistics preferred
  • Background in marketing and media planning.
  • A minimum of 2 years working with media mix and attribution models.
  • A minimum of 5 years experience working in the analytics.
  • A minimum of 2 years working with Adobe site catalyst or a competing product.
  • Ability to articulate complex technical problems and solutions.
  • Strong interpersonal skills to work with other departments to execute tasks.
  • Advanced Excel skills: VLOOKUP, Pivot Tables, Macros, Graphs etc.
  • Presentation skills in PowerPoint.
  • Report writing skills.
  • Excellent presentation skills.
  • Experience using Adobe Site Catalyst.
  • Knowledge of television and familiarity with Nielsen / Rentrak ratings data a plus
  • Knowledge of digital media and familiarity with DoubleClick, Kenshoo, and Google paid search, Google Analytics, Adobe SiteCatalyst platforms or social media tracking platforms a plus
  • Dashboarding skills using tools such as Tableau
  • Familiarity around lead generation business
  • Experience in collecting and aggregating media data

The Best Place to Work

We call ourselves Stakeholders because we all have a stake in the care and success of every patient. Today, CTCA Stakeholders deliver healing and hope to patients fighting complex and advanced cancer in Atlanta, GA, Chicago, IL, Philadelphia, PA, Phoenix, AZ and Tulsa, OK. Each of our hospitals earned a Best Place to Work distinction and receives numerous accreditations that celebrate our culture of clinical quality, innovation, high performance and wellness. CTCA Stakeholders form the team of experts who deliver evidence-based clinical therapies, supported by state-of-the art technology and whole person support, including nutrition, mind-body medicine and naturopathic medicine, among many others. We never stop fighting and we always care for each patient as a whole person.

Beyond The Resume, What We Look For

We select people with talent—people who thrive in an environment of continuous improvement. We are creative and resourceful problem solvers. We are inventors and innovators. We are fighters at heart and we look for people who delight serving patients. The power, determination and beauty of the human spirit will enrich and energize you. As a CTCA Stakeholder, you make the difference in the life of a patient.

Do you see yourself working with a passionate team in a dynamic, high growth environment?

Visit www.cancercenter.com/careers and begin the application process, today.

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